Today there are over ten thousand ezines on the internet addressing hundreds of subjects.  The power behind both magazine and ezine publications is their ability to build trusting RELATIONSHIPS between a publisher and reader.

The focus on this blog is to help you explore the power of ezine publication by connecting you to the positive lessons available from the most successful offline magazine publications.

Consider the following popular (best-selling) magazine publications:

National Geographic

Entertainment

Smart Money

Polular Mechanics

Cosmopolitan

Popular Science

Oprah Magazine

Country Living

Sports Illustrated

The very first lesson we can learn from these popular magazines is that they have a CLEAR FOCUS.  In other words, they have discovered a particular NICHE and they focus on scratching that NICHE.

You will not find an in depth article on mathmatics and physics in Entertainment Magazine.

You will not read an article on Denver QB Tim Teabow in Oprah Magaine.

You will not find a report on stock investing in National Geographic.

The focus of each magazine also influences who purchases ad copy in those publications.

You’ll not find a new cookbook featuring the tastes of country living when you check out the “swimsuit issue” of Sports Illustrated.

The next time you walk past the magazine section of your local grocerty store, notice that each magazine has a theme that is specifically focused toward a particular segment or societal NICHE.  Magazines sell among its unique focus or NICHE – and the advertisement in each magazine also focus on that particular NICHE.

Successful online ezines have discovered the same is true.

If you publish an ezine focused on gardening, you would not expect to read an article about what NBA great Micheal Jordon is doing in retirement (unless, of course, he has become an avid gardener).  You would also not want to recommend to your list that they purchase from you a resource that promotes “money making internet ventures.”  When your publication has no clear focus – or when it has a focus and you venture off into topics that do not reflect of compliment that focus – you will loose the trust of your subscribers.

We encourage you to visit this site often.  We will be learning lessons from the top offline magazine pulishers and will apply these lessons to ezine success – the creation of successful online e-magazines.

Along the way we will be arranging some special coupon specials and discounts for both offline magazines and online resources to both entertain and inspire you.

Come back often and see what we have in store for you.