Niche

Like any good offline magazine, your online ezine should be focused on a particular niche.  What should that focus be? That depends on you! What are your interests? What are your areas of expertise? With what segment of the internet community do you hold a particular affinity?

I’ve seen ezines that address e-commerce, web site development, comic book collecting, cat lovers (ugh),etc.

What’s your niche? Without one, your will have a list – but no relationship and little trust.  The temptation is to build a buying list and avoid meaningful, helpful content.  The problem is that without meaningful content, your subscribers will get the feeling that they are simply a mark – not somebody of value who should be valued.

The end result is that they will leave your list – unsubscribe.

Find a niche, scrathc, build a relationship – the income will take care of itself.